At Cortland, innovation is at the heart of everything we do. Our “Innovation by Cortland” series highlights a few of the key ways we’re creatively operating in our industry. Today, we’re delving into the history of CASK Industries, a full-service manufacturer and wholesale supplier born out of a need we saw in the multifamily renovation and development space. In the past, we relied on third-party suppliers for our materials, but now we’re the ones designing and manufacturing these products — not just for ourselves, but also for others!
Whether we’re building or transforming a community, Cortland has always had high standards for the products we use. Until a couple of years ago, we sourced our materials from third-party suppliers, but this presented two consistent challenges: a lack of access to the exact products we wanted and a choice between top quality products and cost efficiency. We weren’t willing to sacrifice the quality of our living spaces, so we made the decision to design and manufacture our own products. And CASK Industries was born.
Today, CASK Industries is a full-service manufacturer and wholesale supplier for the majority of the materials we use to build and renovate our communities. CASK only sources the highest quality materials in look, performance, and durability. Each product is held to rigorous standards and tested by third-party companies to make sure everything we create is both beautiful and reliable. Because CASK manufactures these products directly, not only are we using products we love and believe in, but we also have a greater opportunity to expand our product options. Our in-house design and product development teams lead the charge in exploring and creating new products for our catalogue.
The whole design team is involved in bringing new CASK products to life. We work with our product development team to determine which new designs to consider — whether it’s something on-trend for the year or a feature we’d like to include in our future living spaces.
Each of Cortland’s interior designers keeps a finger on the pulse of what’s upcoming and trending in the design world, and they work with members of the product development team to incorporate new product options into the CASK lineup. Whether they’re adding rose gold and matte black finish selections — two colors that were recently introduced to the CASK catalogue — or creating simple, yet impactful, products like HVAC vents and USB-integrated outlets, these teams look for gaps in the current product offerings to find room for expansion. And this ever-growing catalogue of products isn’t only used in Cortland communities. We’ve grown the business to include third-party sales as well!
As Cortland began relying more exclusively on CASK products and CASK began offering more product options, competitors and other builders began to ask about the products we were using. We saw an opportunity to expand into an external market and make CASK products available outside Cortland. So we built a sales team to get the word out about CASK’s products and services beyond its association with Cortland.
We had people coming to us saying, ‘This is great, how can I get a hold of it?’ and we saw another opportunity to expand in the market. So now we’ve created a one-stop-shop for interior finishes — we work with architects, interior designers, general contractors, and really anyone who’s interested in using our products.
Expanding CASK products to third-party sales has opened up new opportunities for both our company and our residents. Our residents who go on to purchase their own homes are now able to keep their favorite CASK products in their lives. CASK materials are now available for purchase through Walmart.com (and we’re expanding to other retailers, as well), which gives our residents a cost-effective way to remodel their future homes with the CASK products they loved in their apartment — from faucets and flooring to ceiling fans and more.
CASK offers an impressive lineup of high-quality products at builder pricing, including bathroom and kitchen materials, lighting, fans, door hardware, flooring, tile, and electrical fixtures. But what they’re able to offer goes beyond its product selection. CASK also works with developers, general contractors, architects, and interior designers as a trusted consultant on building and design projects. Each product in the CASK catalogue comes with a design file that can be used to create a 3D rendering of what a space might look like — so designers can easily see a room come to life before they put it together. CASK also offers different kitting services, which include warehouse storage and direct shipping to job sites. As CASK continues to grow, so too will its product catalogue and the services they offer. To learn more about CASK and its products, visit caskindustries.com.
As a company, we were built on a desire to do things differently so we could offer a better experience to our residents. Manufacturing our own building products and designing new fixtures and finishes is only one of the ways we’re changing the multifamily industry. Our Elevate community fitness program and in-house pest management practices are two more innovative programs we’ve launched in the past year. Read more about them below, then find a Cortland community in your area so you can experience the Cortland difference for yourself!